Client: LG Electronics
Role: Art Direction, UI/UX
Deliverables: Branding, CRM, Web Design, UI/UX

I was asked to create a unified approach to the LG Signature Series appliances and a series of dynamic emails that helped customers get the most from their new LG products. The emails led to Landing Pages and Support pages that showed everything from how to set it up—to tricks and tips.

Client: Elizabeth Arden
Art Direction, Design, Flash Animation, Emails, Banners

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This project has included a redesign of their e-commerce website, and targeted emails and banners primarily. The new design has helped to increase sales, drive new customers to purchase, and increased loyalty from it's key audience. Also in that bag was designing and animating all their product and brand flash modules on their site.

Client: Auvi-Q
Art Direction, Web Design, Print, CRM

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Client: The Macallan
Role: Art Direction
Deliverables: UI/UX, Mobile App Design

Project included designing and architecture for an Ipad Application for registering guests at Macallan Events. Segmented email campaign that went out to novice, former visitors and master guests inviting them to celebrate The Macallan. And a updated website with more information about The Macallan and updated branding elements.

Client: Littlefoot
Creative Direction, Design, Animation, Web Design

Created Art direction for a tech start-up called littlefoot that provides creative, technology and strategy services to the financial industry. Developed logo, explored color and designed the brand assets.

Client: Ayn Rand Institute
Art Direction, Design, Concept Generation, Video Production

Designed this website, created outdoor print and designed and produced web content including videos and social content to share the story written by Ayn Rand about Atlas Shurgged. Later created several activation strategies that included a video contest, contest microsite, facebook messages, posters and youtube pages.

Spread the word!

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ABOUT THIS SWEATSHIRT

Premium sweatshirt, regular fit with kangaroo pocket and ribbed detail. High quality digital printing, cotton/polyester fabric. LateNiteLaundry logo detail on back shoulder. Customizable color options available.

Collection: LNL-SS 20

Details: cotton / polyester, Machine Wash Cold.

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Client: Transdermal Sciences LLC
Art Direction, Design

Small website for a new product called +NRG patch. A transdermal patch that delivers energy  through the skin instead of through digestion like most other kinds of energy supplements. Art directed and designed a series of concepts for a website - eventually resulting a chosen direction. Shown here is one of the directions (my favorite).

Client: Publicis Healthcare Communication Groupe
Concept, Art / Creative Directiom, Design, Copywriting

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Client: Frontline Tritak, Merial
Art Direction, Design, Animation

Frontline Tritak is a special version of the original Frontline Plus formula for dogs. It has added tick-killing power for pets that are in heavier tick populated areas. This website was designed and developed with killer features such as a flea control quiz, step-by-step application slideshow and product selector tools. With in-depth content, interactive tools and resources, this site helps making killing ticks easy.

Client: Emerge Partners Technology
Logo Development, Art Direction, Design, Flash Animation

Socialscape is a tool that helps companies learn exactly what is being said about them in the social atmosphere.

Designed website, storyboarded and Animated a Narrative for innovative homepage marquee. Created charts and graphs to help explain the usefulness of the tool. Designed Branding & Emails, Logo Development and Sound Design

Client: Claritin
Design, Art Direction, Game Mechanics

Outrun Allergies Game

Art Direction for a mobile game for kids as part of a campaign for Children's Claritin.

Client: Self Promotional / DET
Details: Double Exposure, Photo Manipulation, Graphic Design
Year: 2014

A piece that I created one snowy January morning when I had a bit of downtime. I've always liked the double exposure effect, and was curious to try it. This was literally my first attempt at it. I learned a few things pretty quickly, but I am happy to share my experiments as per usual. This one is of Nas and NYC. I will continue to do these most tuesday's and share the results.

Client: Self Promotional
Details: Typography, Vector Illustration, Graphic Design
Year: 2013

Late Nite Laundry experimental typography session #2. A different and more elaborate type piece that is entirely vector based and took a long time to achieve. Foliage twists and spirals throughout the letters to create negative and positive spaces shrouding the letters. Pursued for techniques and my own self interest. Ultimately way too time consuming to make worthwhile again.